Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Developing a partnership to support the interests of young people
One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
Building human resources to provide a foundation for growth
In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Solving complex supply chain problems
Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...
Competitive advantage through efficiency
The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...
Staying ahead embracing new technologies in a new digital world
Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Strategically repositioning a business
When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...
Operating a statutory body in a commercial environment
Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Providing consumers with ethically sourced garments
Rapid changes in media, transport and communications technology have made the world economy more interconnected now than in any previous period of history. Nowhere...
Water as a precious asset
We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...
Our business theory pages cover all the topics you need to know in business.
Dealing with customers
Customer service is the overall activity of identifying and satisfying customer needs.
The term is used in three different ways:
As a contrast to 'products'. Products...
Developing a global strategy
Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in...
Location of production
Location of production
Production activity should be located where a firm can be most productive, and yield the highest revenues per unit of investment.
A...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to build a successful eCommerce website
Having an eCommerce presence is practically essential for any modern retail business. It’s easier than ever to build an eCommerce site, giving your business...
6 Ways Technology Keeps Users and Businesses Safer
With the onset of the technological revolution, businesses worldwide saw a new light of the day in efficiency and convenience. Every business incorporates technology...
Businesses need a point sale system
Does your business need a point-of-sale system? The short answer is it depends. In some cases, not having a POS could hurt your sales...
5 Powerful Ways to Market Your Small Business
Everything you think you know about marketing your small business has changed in the last couple of years more than it had in the...
Clothing business a safe bet
People wear clothing for various reasons. The most basic ones include covering the body, to make themselves attractive and to non-verbally communicate to others....
More entrepreneurs online after COVID-19
Modern entrepreneurs are gathering essential lessons from the economic crisis generated by Coronavirus. Companies that made their fortune using traditional models of running businesses...
Marketing Tips and Strategies – LinkedIn for Lawyers
More than 90 percent of businesses use LinkedIn as a marketing strategy. Lawyers can use this digital channel to generate leads, drive traffic to...
How Important Are Transcription Services In The Legal Industry?
Transcription services are used for multiple purposes including business, medical and legal. The legal industry in particular often heavily relies on transcription services to...
Importance of Translation in Multicultural Society to Build Effective Relationships
One of the important aspects of a multicultural society is coexistence. People must get ideas from people from near and far. After all, all people...
4 Easy Methods to Reduce Financial Debt: Techniques for Debt Payoff
You should learn how to overcome debt before things get out of control. That’s where you will need to follow one of the techniques...
Reclaiming VAT on business motoring expenses
Your company incurs a lot of expenses in the pursuit of serving customers. If what you do involves business motoring, the full cost of...
Nothing is certain in the trading profession
If you think life is going to be the same after graduating from a good institution, you are wrong. After that, you will have...
The benefits of using simulations for training instead of traditional methods
How we learn can have a dramatic impact on learning effectiveness. Around 50 to 80 per cent of the knowledge that we learn during...
Boost Your Business with the Right Employee Monitoring Software
The workplace today is constantly changing forcing managers and business owners to adapt quickly to these changes, trying to keep productivity levels high, digital...
What Are The Best Careers For Women?
When it comes to finding a career, women have more options than ever before. They can become nurses, accountants, researchers, and so much more....
How To Develop A Social Media Marketing Plan
Yes, social media can accomplish so many great things for your business if you leverage it in the right way. From increasing brand awareness,...
How effective are sales promotions?
Source: Pixabay
One of the most important factors in any marketing strategy is the ability to measure the effectiveness of the marketing tool used. Sales...
6 Tips for effective SEO on a budget
Every business is on the run to stand out in the crowd using SEO strategies. Since all of them realize the importance of SEO...
7 points to keep in mind for students who are applying for the top colleges of MBA
Who doesn’t want to go to the top colleges and the top universities of the world? Imagine the exposure, experiences and the opportunities await...
Why e-learning is the right choice for you
In years gone by, you had to buy books for learning. A full-time course usually involved joining a class and attending somewhere at a...
What Qualifies You For A University Entrance? Find Out Your Worth
Entering tertiary education in a university is a right of passage that you need to accomplish. Different universities have varying entry requirements. Typically, colleges...
How the Corona crisis affected People and Gambling markets
After the start of the COVID pandemic, the situation on the global gambling market is constantly changing. Offline casinos around the world are quarantined,...
All You Need To Know About Esports Gaming On Crypto Gambling SitesÂ
The use of cryptocurrency for investments, payments, and especially gambling is growing in popularity. The growing overlap with the gaming and esports industries is...
How big data is used by online gaming companies
The term big data has been floating around mostly since 2008, and it refers to extremely large sets of data that can only be...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
6 Games That Actually Improve Your Brainpower
Our brain is arguably the most important organ in our bodies. It basically controls our ability to think, feel, and behave. Not everyone thinks...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
The growth of the CBD industry and how it’s helping many businesses
Before 2018 ended, the US Senate passed a bill that helped the CBD industry grow at a fast rate. The classification of the hemp...
Coping with the loss of a loved one when you return to work
For many, bereavement is the most painful life event we will experience. Since the dawn of time, cultures have created structured mourning time, during...
8 Wise hacks for the digital nomad lifestyle
For the digital nomad, life is a mix of work and travel, and the two have become a popular way to live for many...
6 things you didn’t know about horse racing and why they matter
Horse
racing is a sport with a host of different variables, but some are more
prevalent than others. These are six facts you may not have...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
If your height is below average, height increase shoes can be your best investment
Do you know what the average height of an adult human
is?
It is about 5 feet, and 7 inches and men
tend to be taller...
Financial security in times of crisis
There are numerous investment strategies - but which one is really safe?
Financial security is a need we all have. Because nobody wants to get...
Why are Swedes loaning more and more money each year
Here in Sweden, most people often think about a loan when it comes to purchasing a home. A mortgage is a big loan that...
4 Things to consider before purchasing an automatic fish feeder
Fishkeeping can be a time-consuming exercise. Often we find ourselves squeezed for time and unable to fulfill our passion.
It should not stop us from...
10 facts about truck accidents that you must know
Road accidents are not confined to car accidents but include truck accidents as well. In fact, truck accidents are more dangerous because these involve...
5 Ways Your Fleet Can Save Money
If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...
Top Methods of Vehicle Security
Your vehicle, whether that is a car, van, motorcycle, HGV or motorhome, will probably be the second most expensive purchase you make after your...
5 Things You Should Know When Buying A Property
Purchasing a home is often a daunting task, especially for first-time buyers as inflation negatively impacts industry prices. Having said that, it's still possible...
The Benefits of Buying Properties with Bridging Loans
Bridging finance was once seen as a facility open exclusively to experienced investors and commercial borrowers. Today, more mainstream customers are exploring the benefits...
What to Consider When Developing a Construction Logistics Plan
Proper planning of construction logistics is an essential part of every construction project. However, there are a lot of things to consider to ensure...
Essential Items When Going Camping
10 must-pack camping essentials for your next trip to the woodsÂ
If you are looking to make your next camping trip your best one yet...
Travel refund – know your rights to travel compensation
It is always wonderful to plan a trip. There are many sights around the world to see and experience. You might be travelling for...
5 Travel hacks for Luton business flyers
Travel is a tricky undertaking and when you add a business into the equation, the challenges are compounded.
Not only do you worry about adapting...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
7 Key Tips Before Getting Your Business Online
Entrepreneurs are one-of-a-kind. They are those who pursue their ambitions. They thrive in their own uniqueness and have little or no desire to work...
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
Use of Technology to Boost Business Processes and Increase Profits
All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...
How to make your business more secure
Along with the daily running and demands of your business, you also
have to deal with protecting it. With technology advancing all the time and
business...
What is the role of the product owner in scrum?
If you are looking at switching to agile development, you are making a decision that more and more software development team take each day....
Why mobile antivirus is a business necessity
Over the past decades, the mobile phone's role in the corporate environment has gradually changed. It transformed from a voice communication device to a...
What is Immediate Edge?
All about Immediate Edge
Immediate Edge legitimate automated trading software can help you profit from the dynamic cryptocurrency market. It uses robots and other systems...
Business and cryptocurrencies in the UK: regulation and perspectives
In this article, we will explore important aspects related to the relationship between business and cryptocurrencies in the UK context. Particular attention will be...
All About 1K DAILY PROFIT
1K daily profit is a new software system for automated crypto trading. It's been making huge waves in the investment community, and traders are...
Expert tips to launching a successful mobile app
If you are considering dipping your toe into the world-wide-web of mobile apps, you should probably read this before you call a developer. The...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
iOS vs Android: what’s the best choice for your mobile app?
Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...
Step by step instructions to build a functional website
A few decades back, when you considered building a website, you would have put that plan on the sidelines due to limitations in the...
How To Make Your Website Work For You: 6 Expert-Approved Tips
People used to hand out business cards to help them get known and recognized. Nowadays, things are different. All you have to do is...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...