Creating value through the marketing mix
An Aldi case study

Page 6: Conclusion

Aldi 18 Image 2Aldi has a distinct approach to retailing that has given it a competitive advantage in a crowded marketplace. Aldi’s unique balance of the marketing mix enables it to provide high quality, own branded products at the lowest possible price. Aldi’s innovative ‘Like Brands’ and ‘Swap & Save’ marketing campaigns are improving brand perceptions. They are aiding the achievement of Aldi’s marketing objectives. The campaigns have increased Aldi’s sales per store by +100% over 3 years through creating more loyal customers. Its multi-channel promotional activity is engaging consumers and creating positive feedback.

Aldi | Creating value through the marketing mix

Learn more from Aldi


You can download free resources for this case study below

For students
For Teachers

Glossary »

More from Aldi

Below are external web links provided by Aldi in relation to their business activities.


Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website