Creating value through the marketing mix
An Aldi case study

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Page 6: Conclusion

Aldi 18 Image 2Aldi has a distinct approach to retailing that has given it a competitive advantage in a crowded marketplace. Aldi’s unique balance of the marketing mix enables it to provide high quality, own branded products at the lowest possible price. Aldi’s innovative ‘Like Brands’ and ‘Swap & Save’ marketing campaigns are improving brand perceptions. They are aiding the achievement of Aldi’s marketing objectives. The campaigns have increased Aldi’s sales per store by +100% over 3 years through creating more loyal customers. Its multi-channel promotional activity is engaging consumers and creating positive feedback.

Aldi | Creating value through the marketing mix