Reaching customers through direct selling
An Amway case study

Page 4: Amway culture

Amway's co founders, Rich DeVos and Jay Van Andel, believe that people everywhere desire the opportunity to achieve and better their lives. Amway has developed a series of statements which outline its culture. As with many different types of statements of corporate purpose, these statements fall into a hierachy.

Amway | Reaching customers through direct selling

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