Successful products - successful solutions
An Amway case study

Page 6: Conclusion

The launch of any new product poses a number of threats. For example, there is a good chance that competitors will copy the product and steal a share of the market. Amway, therefore, is building on the strengths of the Super Concentrated Cleaning System. Its success clearly indicates that Amway has started a trend which may well revolutionise the cleaning products market. Like any successful organisation, Amway is continuing to develop the product, research the market and respond to customer demand.

Amway | Successful products - successful solutions

Learn more from Amway


You can download resources for this case study below

Glossary »

More from Amway

Below are external web links provided by Amway in relation to their business activities.


Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website

This page and contents, ©2017 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at