LoginPage 6: Marketing strategy
A strategy is a plan of action designed to achieve the goals of the organisation. In creating a marketing strategy for the Super Concentrated Cleaning System, Amway needed to set out the key objectives it wanted to achieve.
The following objectives for the brand were set:
- to increase distributor profitability and productivity by providing a new and exciting business opportunity
- to optimise consumer convenience and value through enhanced product differentiation with this exclusive and revolutionary cleaning system
- to provide innovative and unique products to enhance the image of Amway Home Care.
Amway | Successful products - successful solutions
