Social responsibility - using resources more efficiently An Anglo American case study
Page 2: Aims and objectives
Businesses need to have clear aims to work towards. Aims are the long term intentions of a business. They provide a focus for its activities. Anglo American”s aims are clearly set out in its mission. The aims involve a triple bottom line. Anglo American”s “triple bottom line” measures its economic, social and environmental performance.
Anglo American seeks to balance the triple bottom line across all its activities - projects and operations. This would translate into:
making a profit for shareholders
providing returns to society by providing jobs or showing responsibility in international, national and local communities
minimising any negative effects on the natural environment.
Every business needs to break down its broad aims into more specific objectives. Objectives are the medium-term “stepping stones” that help a business achieve its aims. For Anglo American, these include:
Anglo American | Social responsibility - using resources more efficiently