Page 2: Aims and objectives
Businesses need to have clear aims to work towards. Aims are the long term intentions of a business. They provide a focus for its activities. Anglo American”s aims are clearly set out in its mission. The aims involve a triple bottom line. Anglo American”s “triple bottom line” measures its economic, social and environmental performance.
Anglo American seeks to balance the triple bottom line across all its activities - projects and operations. This would translate into:
- making a profit for shareholders
- providing returns to society by providing jobs or showing responsibility in international, national and local communities
- minimising any negative effects on the natural environment.
Every business needs to break down its broad aims into more specific objectives. Objectives are the medium-term “stepping stones” that help a business achieve its aims. For Anglo American, these include: