Effective recruitment and selection
An Asda case study

Page 1: Introduction

Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this to Asda in 1965. It is a retailer focused on selling food, clothing, electronics, toys, home furnishings and general merchandise. Asda also offers a range of additional services such as ‘Asda Money’ financial services.In 1999 Asda became a...
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Page 2: Organisational culture

At the heart of Asda’s success is its organisational culture which has been built over time. This defines how colleagues behave at Asda. It ranges from how colleagues treat customers and other external stakeholders to how they treat each other. Asda’s culture of trust pervades all that happens within all elements of Asda’s operations. Asda is a company with a conscience...
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Page 3: Human Resource Management (HRM)

HRM is one of the four key functions of any organisation, the others being finance, operations and marketing. HRM involves consideration of: workforce planning recruitment and selection training appraisal motivation and employee recognition. At the heart of HRM is the need for effective workforce planning. This involves conducting audits to establish the organisation’s workforce...
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Page 4: Recruitment

Asda promotes career opportunities on its dedicated careers website. When recruiting, it aims to attract and retain talented colleagues with the best fit for the job. Part of the attraction comes from offering competitive salaries and benefits such as its Sharesave scheme and colleague discounts. In 2013 Asda’s Sharesave scheme had record payouts where 19,040 colleagues shared £61.7...
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Page 5: Selection

Applications are registered through Asda’s online recruitment system, Asda’s HR team then shortlist appropriate candidates for interview or an assessment centre. Two documents are vital here: a job description and a personal specification. A job description indicates what the job entails, specifying what tasks will be undertaken by the appointed colleague. The personal specification...
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Page 6: Conclusion

Asda’s success relies on its effective and engaged teams of colleagues. Through Asda leaders ‘living’ the colleague pledges, the company can ensure that it recruits the right person for the job across all formats and levels of seniority. Asda focuses on recruiting colleagues that share its beliefs and will help the company to continue to grow and deliver excellent customer...
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