Page 1: Introduction
Anyone who has experienced a broken windscreen will know the sickening feeling of frustration and helplessness this can cause. Autoglass’ central philosophy is making life easier for the motorist.
Autoglass as we know it today has its origins in two separate companies. In 1969, Tony Bates started a small family business in Bedford called Windshields, which became well-known for its pioneering approach. In those days windscreens were made of toughened glass, which would smash if hit with sufficient force and the pieces of glass would end up inside the car.
Autoglass was formed in 1974 and, by 1983, had over 40 branches and 100 mobile fitting units. In 1984, the two firms merged to become initially Autoglass Windshields and a year later the second part of the name was dropped - the name Autoglass remains to this day. The company presently has 180 branches and 900 mobile fitting units.
This case study examines the way Autoglass developed strategies and day-to-day tactics in order to evaluate and monitor progress while advancing its established corporate objectives.