Page 6: Conclusion
Success indicators for the launch of Tango in Poland included sales volumes, number of distribution points and brand awareness. After the first six months, Tango achieved sales of 2 million litres, was stocked by 1,000 stores in Warsaw alone and had national brand awareness of 25%. During 1998/99, Britvic International and Hoop will continue to build on Tango’s initial success to ensure that it becomes a major player in the Polish soft drinks market.
Bass PLC has developed as a unique and broadly based business focusing on brand development. It has created a number of opportunities which have helped it to become a strong global player in an increasingly competitive market-place.