Beiersdorf is Europe's leading skincare company. It continually seeks to grow through developing its products and its markets. Beiersdorf UK's development of the NIVEA brands fits in well with Igor Ansoff's ideas. The company continues to build a successful business by developing new and existing products and markets as well as diversifying into new markets with new products.
This case study describes the stages of market research which contribute to successful new product development and launch.
Below are external web links provided by Beiersdorf in relation to their business activities.
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