Creating an entrepreneurial partnership
A Boots case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 6: Conclusion

Boots 5 Image 5The British and international fashion and beauty press embraced the Ruby & Millie brand. Many elements outperformed their original sales forecast. Best sellers included lipgloss and the cream eye colour, both packed in brush-tipped pens designed by the Japanese company Mitsubishi.

The Ruby & Millie brand has given Boots The Chemists added kudos and credibility in the cosmetics market. Since the Ruby & Millie launch they have been approached by other niche brands, all of which has raised the status of the chain store as a retailer of niche cosmetics.

Boots | Creating an entrepreneurial partnership