Page 2: Marketing intelligence
British Trade International’s Export Market Information Centre possesses an extensive range of publications and statistics relating to businesses worldwide. It may be accessed in person, by telephone, fax or e-mail. Making the most of IT and the Internet is another major step in improving services to UK businesses.
A new Internet service, TradeUK, provides information on sales leads gathered by overseas offices. This is instantly fed into the system so UK companies can respond more rapidly than their competitors to new business opportunities.
UK businesses can obtain details of all the leads together with full details of five leads free every month. To access TradeUK, a business has to be part of the National Exporters’ Database. This is a free Internet-based directory of UK firms, with 54,000 exporters on it at present. Posts are able to search TradeUK to answer enquiries from potential customers, as can those with Internet access who search the database themselves. The aim of this service is to provide global exposure.