Using IT to energise sales and marketing
A Bryant Homes case study

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Page 6: Conclusion

Bryant Homes 7 Image 5In the middle of an information revolution, holding or providing information has become a key resource and an opportunity to develop competitive advantage. In the housing industry, the Intranet and Internet have become central to the strength of Bryant Homes in meeting the highly specialised needs of increasingly discerning customers who demand higher standards of customer service. It is also a good way to communicate with customers and develop relationship marketing.

These developments continue to place Bryant Homes at the forefront of its sector. The website is an important starting point which enables Bryant Homes to build upon its strengths through presenting an innovative and forward thinking image. It has also enabled Bryant Homes to review the business and look at ways of improving the way that it carries out day-today business activities, as well as the way in which it sells homes.

Bryant Homes | Using IT to energise sales and marketing