Stakeholders as partners
A BT case study

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Page 1: Introduction

06e_games_brandingBT is the world’s oldest telecommunications company, with its origins in the Electric Telegraph Company in 1846. Today BT is one of the UK's largest companies. It employs around 75,000 people in the UK and is one of the world's leading providers of communications solutions and services, serving the needs of customers in more than 170 countries.

Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to customers for use at home, at work and on the move; broadbandand internet products and services and converged fixed/mobile products and services.

Developing services to meet customer demand

BT is continuously developing new and enhanced services to meet the demands of its customers. These include BT Vision (on-demand television), high-speed broadband internet connections and global teleconferencing services. The company is developing new mobile technologies for homes and businesses. Its services support electronic commerce and virtual markets, allowing the buying and selling of goods and services online.

To enable it to work at this level, BT must develop and sustain relationships with its stakeholders. These stakeholders include BT's customers, employees, suppliers and shareholders, as well as government, regulators and the wider community.

Working with stakeholders

This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations. It highlights specific initiatives in which the company is working with its partners to bring lasting social and community benefits.

These include work undertaken through BT’s role as an official sustainability partner for the London 2012 Olympic and Paralympic Games.

BT | Stakeholders as partners