The importance of effective communication
A Building Societies Association case study

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Page 4: Communication networks

There are a number of ways to organise communications networks, each with different advantages.  Networks of communications may be:

  • centralised - where a leader directs the flow of communication
  • decentralised - each member of the group has access to the ideas of all other members.

To communicate appropriately the BSA sometimes acts as a 'hub', providing information to government, regulators or the media. Other times it acts as a 'rim', providing sector-wide information (both examples of parts of the 'wheel' network).

On occasions, it provides the forum in which members can carry out discussions (an example of the circle network).  Finally, when it is necessary for it to communicate directly with specific people or groups it uses the chain or Y network.

New technology enables building societies to reach their audiences efficiently and quickly. The BSA has a website and an electronic newsletter 'Newsbite'. The website has key areas aimed at groups such as consumers, the media and its own members.

The e-newsletter is a monthly online update of news, views, statistics and events information. Online member forums also provide a way of exchanging news and views.


Building Societies Association | The importance of effective communication