Finance illustration Finance theory

Using a budget

A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve in the future. For example, a company like Kraft will create budgets for:

  • Budgeted sales
  • Budgeted production figures
  • Budgeted costs, etc.

Here is a sales, costs and profits budget for the supply of chocolate eggs in the six months leading up to Easter: Note that the actual figures achieved by the company may be different from the budgeted ones.

For example sales figures may be £20,000 because demand is less than expected. However, costs may be the same because the firm may have already produced £12,500 worth of eggs to sell. If that were the case then actual profit would only be £7,500, which would be really short of the budgeted figures.

A budget is a plan for the future set out in numbers dealing with quantities such as sales, costs and production.



Supporting Documents

These downloads will help to put finance theory into context using real world examples from real businesses.

Positioning the brand
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Discover how Chap Stick used finance theory to thrive in the healthcare industry by downloading our premium case study.

Creating a winning marketing mix
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Discover how JD Sports used finance theory to succeed in the retail industry by downloading our premium case study.

The marketing mix in the food industry
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Learn how McCain Foods employed finance theory to thrive in the food & drink industry by downloading our premium case study.

Sponsorship as part of the marketing mix
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Discover how Ford used finance theory to succeed in the automotive industry by downloading our premium case study.

Using sports marketing to engage with consumers
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Discover how Kia Motors employed finance theory to succeed in the automotive industry by downloading our premium case study.