Marketing illustration Marketing theory

Product

A product is simply anything that can be exchanged and able to satisfy a customer’s needs. Products can be broken down into two categories:tangible andnon-tangible. Tangible products are physical goods, such as food or games consoles, whereas non-tangible products are a non-physical service, a medical examination or a download, for example.

From the above distinction there can be further differences, including producer/industrial products and consumer products; the first being used to make goods, or for services within a business, and the latter being sold on the high-street, in super markets and shopping centres.



Supporting Documents

These downloads will help to put marketing theory into context using real world examples from real businesses.

Leading a revolution in banking
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Find out how Intelligent finance employed marketing theory to prosper in the financial services industry by downloading our premium case study.

Meeting customers' needs in growth markets - online gaming
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Learn how BT employed marketing theory to prosper in the telecommunications industry by downloading our premium case study.

Creating the right marketing mix
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Find out how Motorola employed marketing theory to succeed in the telecommunications industry by downloading our premium case study.

Entering a new market with a new product
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Find out how Experian applied marketing theory to thrive in the financial services industry by downloading our premium case study.

Using the marketing mix in the fashion industry
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Learn how Ben Sherman employed marketing theory to prosper in the fashion industry by downloading our premium case study.