Marketing illustration Marketing theory

Product

A product is simply anything that can be exchanged and able to satisfy a customer’s needs. Products can be broken down into two categories:tangible andnon-tangible. Tangible products are physical goods, such as food or games consoles, whereas non-tangible products are a non-physical service, a medical examination or a download, for example.

From the above distinction there can be further differences, including producer/industrial products and consumer products; the first being used to make goods, or for services within a business, and the latter being sold on the high-street, in super markets and shopping centres.



Supporting Documents

These downloads will help to put marketing theory into context using real world examples from real businesses.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Find out how Intellectual Property Office used marketing theory to thrive in the public sector industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Learn how McCain Foods employed marketing theory to prosper in the food & drink industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Discover how Motorola employed marketing theory to prosper in the telecommunications industry by downloading our premium case study.

Entering a new market with a new product
Experian logo

Find out how Experian applied marketing theory to prosper in the financial services industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
Argos logo

Learn how Argos employed marketing theory to succeed in the retail industry by downloading our premium case study.