Marketing illustration Marketing theory

Product

A product is simply anything that can be exchanged and able to satisfy a customer’s needs. Products can be broken down into two categories:tangible andnon-tangible. Tangible products are physical goods, such as food or games consoles, whereas non-tangible products are a non-physical service, a medical examination or a download, for example.

From the above distinction there can be further differences, including producer/industrial products and consumer products; the first being used to make goods, or for services within a business, and the latter being sold on the high-street, in super markets and shopping centres.



Supporting Documents

These downloads will help to put marketing theory into context using real world examples from real businesses.

Creating a winning marketing mix
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Learn how JD Sports applied marketing theory to thrive in the retail industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Learn how Parcelforce Worldwide applied marketing theory to thrive in the logistics industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
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Learn how Argos employed marketing theory to thrive in the retail industry by downloading our premium case study.

Using sponsorship to increase brand awareness
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Discover how Infiniti used marketing theory to succeed in the automotive industry by downloading our premium case study.

Meeting customers' needs
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Learn how Travis Perkins applied marketing theory to succeed in the construction industry by downloading our premium case study.