Marketing illustration Marketing theory

Product

A product is simply anything that can be exchanged and able to satisfy a customer’s needs. Products can be broken down into two categories:tangible andnon-tangible. Tangible products are physical goods, such as food or games consoles, whereas non-tangible products are a non-physical service, a medical examination or a download, for example.

From the above distinction there can be further differences, including producer/industrial products and consumer products; the first being used to make goods, or for services within a business, and the latter being sold on the high-street, in super markets and shopping centres.



Supporting Documents

These downloads will help to put marketing theory into context using real world examples from real businesses.

Entering a new market with a new product
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Find out how Experian employed marketing theory to prosper in the financial services industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Discover how adidas applied marketing theory to succeed in the sportswear industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Find out how Chap Stick applied marketing theory to thrive in the healthcare industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Find out how Motorola used marketing theory to succeed in the telecommunications industry by downloading our premium case study.

Using sponsorship to increase brand awareness
Infiniti logo

Learn how Infiniti used marketing theory to thrive in the automotive industry by downloading our premium case study.