Marketing illustration Marketing theory

Product

A product is simply anything that can be exchanged and able to satisfy a customer’s needs. Products can be broken down into two categories:tangible andnon-tangible. Tangible products are physical goods, such as food or games consoles, whereas non-tangible products are a non-physical service, a medical examination or a download, for example.

From the above distinction there can be further differences, including producer/industrial products and consumer products; the first being used to make goods, or for services within a business, and the latter being sold on the high-street, in super markets and shopping centres.



Supporting Documents

These downloads will help to put marketing theory into context using real world examples from real businesses.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Discover how Parcelforce Worldwide used marketing theory to succeed in the logistics industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Find out how McCain Foods applied marketing theory to prosper in the food & drink industry by downloading our premium case study.

The use of the marketing mix in product launch
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Find out how NIVEA used marketing theory to succeed in the manufacturing industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Find out how Intellectual Property Office employed marketing theory to succeed in the public sector industry by downloading our premium case study.

Entering a new market with a new product
Experian logo

Learn how Experian used marketing theory to prosper in the financial services industry by downloading our premium case study.