Marketing illustration Marketing theory

Product

A product is simply anything that can be exchanged and able to satisfy a customer’s needs. Products can be broken down into two categories:tangible andnon-tangible. Tangible products are physical goods, such as food or games consoles, whereas non-tangible products are a non-physical service, a medical examination or a download, for example.

From the above distinction there can be further differences, including producer/industrial products and consumer products; the first being used to make goods, or for services within a business, and the latter being sold on the high-street, in super markets and shopping centres.



Supporting Documents

These downloads will help to put marketing theory into context using real world examples from real businesses.

Meeting customers' needs in growth markets - online gaming
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Learn how BT used marketing theory to thrive in the telecommunications industry by downloading our premium case study.

The use of social media in promotion
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Find out how National Trust applied marketing theory to thrive in the non-profit industry by downloading our premium case study.

The use of the marketing mix in product launch
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Discover how NIVEA applied marketing theory to succeed in the manufacturing industry by downloading our premium case study.

Creating the right marketing mix
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Discover how Motorola used marketing theory to thrive in the telecommunications industry by downloading our premium case study.

Entering a new market with a new product
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Find out how Experian used marketing theory to thrive in the financial services industry by downloading our premium case study.