Operations illustration Operations theory

Continous Improvement

Continuous improvement is arguably one of the most important concepts in Japanese management, and is the main difference between Japanese and Western approaches to business and management. Known in Japan as ‘Kaizen’, continuous improvement is an ‘umbrella concept’ where all aspects of social life, working life and home life are constantly improved.

Western businesses, when attempting to improve efficiency and quality, tend to result in one-off advances; long periods of steady productivity are followed by a sudden rise which, in turn, is followed by long time stability.

Although it can be difficult for workers within business to continuously make improvements, Japanese businesses introduced the Plan, Do, Check, Action (PDCA) cycle. 

• Plan: businesses need to identify where improvement is most needed, gathering data to be used to develop a plan.

• Do: once finalised, the plan must be put into action, more than likely to be carried out by workers.

• Check: checks must be carried out by inspectors in order to see if there has been any improvement. 

• Action: if the plan has been successful, it can then be introduced to all parts of the business.


Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

The marketing mix in the food industry
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Learn how McCain Foods employed operations theory to prosper in the food & drink industry by downloading our premium case study.

Using the marketing mix in the fashion industry
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Find out how Ben Sherman used operations theory to thrive in the fashion industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
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Discover how adidas employed operations theory to thrive in the sportswear industry by downloading our premium case study.

The use of social media in promotion
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Discover how National Trust employed operations theory to thrive in the non-profit industry by downloading our premium case study.

Innovation in infant nutrition
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Find out how Cow & Gate employed operations theory to prosper in the food & drink industry by downloading our premium case study.