Operations illustration Operations theory

Product Development

Product development begins by identifying a target group within the market that a business wants to focus on. Market research will take place in order to understand key characteristics about the target market in order to maximise the products impact. From the research, a design specification can be drawn up in order to generate ideas. These ideas are evaluated, the best are then chosen for further development.

Once developed, the product will be submitted to consumer testing, made up of a small representative group sharing the characteristics of the initial target market. Based on the feedback, further modifications will be made to the product, and it will be tested to see if it can be produced on a large scale. From there, packaging design, final product specification and large scale production can take place ahead of advertising and the finalproduct launch



Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

Using sports marketing to engage with consumers
Kia Motors logo

Find out how Kia Motors employed operations theory to thrive in the automotive industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Find out how NIVEA applied operations theory to prosper in the manufacturing industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Discover how McCain Foods applied operations theory to thrive in the food & drink industry by downloading our premium case study.

Creating a winning marketing mix
JD Sports logo

Find out how JD Sports applied operations theory to thrive in the retail industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Discover how Intellectual Property Office applied operations theory to thrive in the public sector industry by downloading our premium case study.