Operations illustration Operations theory

Product Development

Product development begins by identifying a target group within the market that a business wants to focus on. Market research will take place in order to understand key characteristics about the target market in order to maximise the products impact. From the research, a design specification can be drawn up in order to generate ideas. These ideas are evaluated, the best are then chosen for further development.

Once developed, the product will be submitted to consumer testing, made up of a small representative group sharing the characteristics of the initial target market. Based on the feedback, further modifications will be made to the product, and it will be tested to see if it can be produced on a large scale. From there, packaging design, final product specification and large scale production can take place ahead of advertising and the finalproduct launch



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Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

Meeting customers' needs in growth markets - online gaming
BT logo

Learn how BT used operations theory to thrive in the telecommunications industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Discover how Parcelforce Worldwide used operations theory to thrive in the logistics industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Find out how Chap Stick applied operations theory to thrive in the healthcare industry by downloading our premium case study.

Innovation in infant nutrition
Cow & Gate logo

Find out how Cow & Gate used operations theory to succeed in the food & drink industry by downloading our premium case study.

Using sponsorship to increase brand awareness
Infiniti logo

Learn how Infiniti employed operations theory to prosper in the automotive industry by downloading our premium case study.

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