Operations illustration Operations theory

Product Development

Product development begins by identifying a target group within the market that a business wants to focus on. Market research will take place in order to understand key characteristics about the target market in order to maximise the products impact. From the research, a design specification can be drawn up in order to generate ideas. These ideas are evaluated, the best are then chosen for further development.

Once developed, the product will be submitted to consumer testing, made up of a small representative group sharing the characteristics of the initial target market. Based on the feedback, further modifications will be made to the product, and it will be tested to see if it can be produced on a large scale. From there, packaging design, final product specification and large scale production can take place ahead of advertising and the finalproduct launch



Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Learn how Parcelforce Worldwide used operations theory to thrive in the logistics industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Discover how Motorola used operations theory to prosper in the telecommunications industry by downloading our premium case study.

Meeting customers' needs
Travis Perkins logo

Find out how Travis Perkins used operations theory to thrive in the construction industry by downloading our premium case study.

Innovation in infant nutrition
Cow & Gate logo

Find out how Cow & Gate used operations theory to thrive in the food & drink industry by downloading our premium case study.

Sponsorship as part of the marketing mix
Ford logo

Discover how Ford applied operations theory to thrive in the automotive industry by downloading our premium case study.