Operations illustration Operations theory

Product Development

Product development begins by identifying a target group within the market that a business wants to focus on. Market research will take place in order to understand key characteristics about the target market in order to maximise the products impact. From the research, a design specification can be drawn up in order to generate ideas. These ideas are evaluated, the best are then chosen for further development.

Once developed, the product will be submitted to consumer testing, made up of a small representative group sharing the characteristics of the initial target market. Based on the feedback, further modifications will be made to the product, and it will be tested to see if it can be produced on a large scale. From there, packaging design, final product specification and large scale production can take place ahead of advertising and the finalproduct launch



Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

The use of social media in promotion
National Trust logo

Discover how National Trust applied operations theory to thrive in the non-profit industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Learn how Motorola applied operations theory to prosper in the telecommunications industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Discover how Chap Stick employed operations theory to prosper in the healthcare industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Learn how Parcelforce Worldwide employed operations theory to thrive in the logistics industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Find out how adidas applied operations theory to thrive in the sportswear industry by downloading our premium case study.