Operations illustration Operations theory

Product Development

Product development begins by identifying a target group within the market that a business wants to focus on. Market research will take place in order to understand key characteristics about the target market in order to maximise the products impact. From the research, a design specification can be drawn up in order to generate ideas. These ideas are evaluated, the best are then chosen for further development.

Once developed, the product will be submitted to consumer testing, made up of a small representative group sharing the characteristics of the initial target market. Based on the feedback, further modifications will be made to the product, and it will be tested to see if it can be produced on a large scale. From there, packaging design, final product specification and large scale production can take place ahead of advertising and the finalproduct launch



Supporting Documents

These downloads will help to put operations theory into context using real world examples from real businesses.

Meeting customers' needs in growth markets - online gaming
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Find out how BT employed operations theory to prosper in the telecommunications industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
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Learn how adidas used operations theory to succeed in the sportswear industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Find out how Motorola used operations theory to thrive in the telecommunications industry by downloading our premium case study.

Live, breathe and wear passion
Diesel logo

Find out how Diesel used operations theory to thrive in the fashion industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
Argos logo

Discover how Argos applied operations theory to prosper in the retail industry by downloading our premium case study.