People illustration People theory

Diversity

The UK is a diverse society, made up of many different peoples from many different backgrounds and cultures. Changes to population are calleddemographics and are a key part of bringingdiversity into the workplace. Diversity can be important for creativity during product development and to create a richer environment.

Many companies have directly targeted these demographics in order to bring diversity into the work place. Though this is often a cunningbusiness strategy, it is doing a lot of good for businesses and minority groups in the UK.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

Using sports marketing to engage with consumers
Kia Motors logo

Discover how Kia Motors used people theory to succeed in the automotive industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Learn how McCain Foods employed people theory to succeed in the food & drink industry by downloading our premium case study.

Meeting customers' needs
Travis Perkins logo

Discover how Travis Perkins employed people theory to prosper in the construction industry by downloading our premium case study.

Creating a winning marketing mix
JD Sports logo

Learn how JD Sports employed people theory to thrive in the retail industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Discover how NIVEA used people theory to succeed in the manufacturing industry by downloading our premium case study.