People illustration People theory

Diversity

The UK is a diverse society, made up of many different peoples from many different backgrounds and cultures. Changes to population are calleddemographics and are a key part of bringingdiversity into the workplace. Diversity can be important for creativity during product development and to create a richer environment.

Many companies have directly targeted these demographics in order to bring diversity into the work place. Though this is often a cunningbusiness strategy, it is doing a lot of good for businesses and minority groups in the UK.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

The marketing mix in the food industry
McCain Foods logo

Find out how McCain Foods applied people theory to thrive in the food & drink industry by downloading our premium case study.

Using sports marketing to engage with consumers
Kia Motors logo

Discover how Kia Motors applied people theory to succeed in the automotive industry by downloading our premium case study.

Innovation in infant nutrition
Cow & Gate logo

Discover how Cow & Gate applied people theory to succeed in the food & drink industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Find out how Parcelforce Worldwide used people theory to thrive in the logistics industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Find out how adidas used people theory to prosper in the sportswear industry by downloading our premium case study.