People illustration People theory

Diversity

The UK is a diverse society, made up of many different peoples from many different backgrounds and cultures. Changes to population are calleddemographics and are a key part of bringingdiversity into the workplace. Diversity can be important for creativity during product development and to create a richer environment.

Many companies have directly targeted these demographics in order to bring diversity into the work place. Though this is often a cunningbusiness strategy, it is doing a lot of good for businesses and minority groups in the UK.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

Leading a revolution in banking
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Find out how Intelligent finance used people theory to succeed in the financial services industry by downloading our premium case study.

The use of the marketing mix in product launch
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Discover how NIVEA used people theory to prosper in the manufacturing industry by downloading our premium case study.

Innovation in infant nutrition
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Learn how Cow & Gate employed people theory to thrive in the food & drink industry by downloading our premium case study.

Creating the right marketing mix
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Find out how Motorola applied people theory to thrive in the telecommunications industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
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Discover how Argos applied people theory to prosper in the retail industry by downloading our premium case study.