People illustration People theory

Diversity

The UK is a diverse society, made up of many different peoples from many different backgrounds and cultures. Changes to population are calleddemographics and are a key part of bringingdiversity into the workplace. Diversity can be important for creativity during product development and to create a richer environment.

Many companies have directly targeted these demographics in order to bring diversity into the work place. Though this is often a cunningbusiness strategy, it is doing a lot of good for businesses and minority groups in the UK.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

The marketing mix in the food industry
McCain Foods logo

Learn how McCain Foods used people theory to thrive in the food & drink industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Learn how adidas applied people theory to succeed in the sportswear industry by downloading our premium case study.

Live, breathe and wear passion
Diesel logo

Discover how Diesel used people theory to thrive in the fashion industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Discover how Motorola applied people theory to succeed in the telecommunications industry by downloading our premium case study.

Sponsorship as part of the marketing mix
Ford logo

Discover how Ford applied people theory to succeed in the automotive industry by downloading our premium case study.