People illustration People theory

Diversity

The UK is a diverse society, made up of many different peoples from many different backgrounds and cultures. Changes to population are calleddemographics and are a key part of bringingdiversity into the workplace. Diversity can be important for creativity during product development and to create a richer environment.

Many companies have directly targeted these demographics in order to bring diversity into the work place. Though this is often a cunningbusiness strategy, it is doing a lot of good for businesses and minority groups in the UK.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Find out how Intellectual Property Office employed people theory to succeed in the public sector industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Discover how adidas applied people theory to prosper in the sportswear industry by downloading our premium case study.

Sponsorship as part of the marketing mix
Ford logo

Learn how Ford applied people theory to thrive in the automotive industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
Argos logo

Find out how Argos applied people theory to prosper in the retail industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Find out how Chap Stick employed people theory to prosper in the healthcare industry by downloading our premium case study.