People illustration People theory

Diversity

The UK is a diverse society, made up of many different peoples from many different backgrounds and cultures. Changes to population are calleddemographics and are a key part of bringingdiversity into the workplace. Diversity can be important for creativity during product development and to create a richer environment.

Many companies have directly targeted these demographics in order to bring diversity into the work place. Though this is often a cunningbusiness strategy, it is doing a lot of good for businesses and minority groups in the UK.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

Creating a winning marketing mix
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Discover how JD Sports used people theory to succeed in the retail industry by downloading our premium case study.

The marketing mix in the food industry
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Find out how McCain Foods used people theory to prosper in the food & drink industry by downloading our premium case study.

Using sports marketing to engage with consumers
Kia Motors logo

Learn how Kia Motors applied people theory to thrive in the automotive industry by downloading our premium case study.

Using the marketing mix in the fashion industry
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Discover how Ben Sherman employed people theory to thrive in the fashion industry by downloading our premium case study.

Leading a revolution in banking
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Discover how Intelligent finance employed people theory to succeed in the financial services industry by downloading our premium case study.