People illustration People theory

Diversity

The UK is a diverse society, made up of many different peoples from many different backgrounds and cultures. Changes to population are calleddemographics and are a key part of bringingdiversity into the workplace. Diversity can be important for creativity during product development and to create a richer environment.

Many companies have directly targeted these demographics in order to bring diversity into the work place. Though this is often a cunningbusiness strategy, it is doing a lot of good for businesses and minority groups in the UK.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

Planning effective marketing strategies for a target audience
adidas logo

Learn how adidas employed people theory to prosper in the sportswear industry by downloading our premium case study.

Sponsorship as part of the marketing mix
Ford logo

Find out how Ford applied people theory to prosper in the automotive industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Learn how Parcelforce Worldwide used people theory to prosper in the logistics industry by downloading our premium case study.

Meeting customers' needs
Travis Perkins logo

Find out how Travis Perkins used people theory to prosper in the construction industry by downloading our premium case study.

Meeting customers' needs in growth markets - online gaming
BT logo

Discover how BT employed people theory to prosper in the telecommunications industry by downloading our premium case study.