People illustration People theory

Equal Opprtunities

Businesses need to make choices when recruiting staff and when choosing staff for training or promotion opportunities. Choosing one potential candidate over another is referred to asdiscrimination. If, for example, an equally qualified man and woman are interviewed for a job and the man is chosen, the business has discriminated in favour of the man.

There are legal and illegal types of discrimination. It’s considered reasonable and legal if a business chooses a candidate with ten years relevant experience to a position rather than a school leaver. It is, however, illegal in the UK for an experienced person to not get the job because they were female or from an ethnic minority. Discrimination not only occurs in the selection process, but also in areas of training, promotion and wages.

Equal opportunities, on the other hand, means that everybody is presented and afforded the same chances. UK legislation and EU law helps to promote the idea that candidates or employees are not discriminated against because of their age, sex, race, religion or sexual orientation. These are examples of individual labour laws that are aimed at protecting individuals at work. Collective labour laws, however, deal with legislation that affects employee groups such as trade unions.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

Re-focussing a company's culture and marketing mix
Argos logo

Learn how Argos employed people theory to thrive in the retail industry by downloading our premium case study.

The use of the marketing mix in product launch
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Learn how NIVEA employed people theory to prosper in the manufacturing industry by downloading our premium case study.

Re-branding a Corporate Image
Kellogg's logo

Learn how Kellogg's used people theory to prosper in the manufacturing industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Learn how McCain Foods employed people theory to prosper in the food & drink industry by downloading our premium case study.