People illustration People theory

Equal Opprtunities

Businesses need to make choices when recruiting staff and when choosing staff for training or promotion opportunities. Choosing one potential candidate over another is referred to asdiscrimination. If, for example, an equally qualified man and woman are interviewed for a job and the man is chosen, the business has discriminated in favour of the man.

There are legal and illegal types of discrimination. It’s considered reasonable and legal if a business chooses a candidate with ten years relevant experience to a position rather than a school leaver. It is, however, illegal in the UK for an experienced person to not get the job because they were female or from an ethnic minority. Discrimination not only occurs in the selection process, but also in areas of training, promotion and wages.

Equal opportunities, on the other hand, means that everybody is presented and afforded the same chances. UK legislation and EU law helps to promote the idea that candidates or employees are not discriminated against because of their age, sex, race, religion or sexual orientation. These are examples of individual labour laws that are aimed at protecting individuals at work. Collective labour laws, however, deal with legislation that affects employee groups such as trade unions.



Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

Creating the right marketing mix
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Discover how Motorola used people theory to thrive in the telecommunications industry by downloading our premium case study.

Sponsorship as part of the marketing mix
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Learn how Ford used people theory to thrive in the automotive industry by downloading our premium case study.

Creating a winning marketing mix
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Find out how JD Sports applied people theory to prosper in the retail industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
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Learn how Intellectual Property Office applied people theory to prosper in the public sector industry by downloading our premium case study.

The use of social media in promotion
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Find out how National Trust used people theory to prosper in the non-profit industry by downloading our premium case study.