People illustration People theory

Human needs and rewards

People being human need to be rewarded and encouraged for their endeavours. A number of researchers have investigated the link between motivation and reward. One of the most famous of these was Abraham Maslow who developed what is referred to as Maslow's hierarchy of needs. Studying this approach enables us to understand the sort of rewards that people need to receive in order to have these needs met.

Maslow's hierarchy of needs

Basic needs are for a kit of basic survival tools such as food, shelter and clothing.

Security needs are to feel safe and secure, free from harm.

Group needs involve the need to belong to a group or team, rather than to feel isolated and alone.

Self esteem needs are for a sense of prestige and self worth.

Self actualisation needs involve total self fulfilment through creativity, independence and doing what you enjoy.

It is possible to arrange a set of motivating rewards that are targeted at these different type of needs.

Basic level needs can be met by providing employees with a good standard of living through decent pay structures. Employees can then buy the items that enable them to have their basic needs met.

Security needs can be met by providing employees with a safe working environment and appropriate training to minimise any health and safety risks.

Group needs can be met by organising employees in appropriate team structures with good sets of communication links.

Self esteem needs can be met by rewarding employees with promotion and job titles, which are commensurate with their efforts.

Self-fulfilment needs can be met by encouraging employees to develop themselves, using appraisal as a tool to identify ways in which individuals can meet their highest order needs.

A reward package can be designed in such a way as to enable employees to meet a full range of human needs. By enabling this fulfilment of needs the employer will enable and encourage employees to be hard working and committed to the organisation.


Supporting Documents

These downloads will help to put people theory into context using real world examples from real businesses.

The use of social media in promotion
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Discover how National Trust employed people theory to prosper in the non-profit industry by downloading our premium case study.

Using the marketing mix to drive change
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Find out how Parcelforce Worldwide used people theory to thrive in the logistics industry by downloading our premium case study.

Positioning the brand
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Learn how Chap Stick applied people theory to succeed in the healthcare industry by downloading our premium case study.

Using the marketing mix in the fashion industry
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Learn how Ben Sherman used people theory to prosper in the fashion industry by downloading our premium case study.

Creating a winning marketing mix
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Discover how JD Sports used people theory to succeed in the retail industry by downloading our premium case study.