Strategy illustration Strategy theory

Mission

In order to be successful, a business mission should have:purpose;values;standards and behaviours andstrategy and scope.  A mission statement is a reflection of a business’s core purpose and principle aims.Stakeholders, including employees, need to be able to understand the mission in order to help implement the strategy.

In short, a mission statement is the definition of what an organisation is; it’s reason for being. As a basic requirement, a mission statement needs to identify a company’sprimary customers and identify theproducts and services that company produces. A mission statement will need to be revisited periodically in order to make revisions, and a change in mission often reflects growth within the business.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Discover how Intellectual Property Office applied strategy theory to thrive in the public sector industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Discover how NIVEA employed strategy theory to prosper in the manufacturing industry by downloading our premium case study.

Entering a new market with a new product
Experian logo

Discover how Experian applied strategy theory to prosper in the financial services industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Learn how McCain Foods applied strategy theory to thrive in the food & drink industry by downloading our premium case study.

Leading a revolution in banking
Intelligent finance logo

Discover how Intelligent finance applied strategy theory to succeed in the financial services industry by downloading our premium case study.