Strategy illustration Strategy theory

Mission

In order to be successful, a business mission should have:purpose;values;standards and behaviours andstrategy and scope.  A mission statement is a reflection of a business’s core purpose and principle aims.Stakeholders, including employees, need to be able to understand the mission in order to help implement the strategy.

In short, a mission statement is the definition of what an organisation is; it’s reason for being. As a basic requirement, a mission statement needs to identify a company’sprimary customers and identify theproducts and services that company produces. A mission statement will need to be revisited periodically in order to make revisions, and a change in mission often reflects growth within the business.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Using sponsorship to increase brand awareness
Infiniti logo

Learn how Infiniti applied strategy theory to succeed in the automotive industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Learn how adidas used strategy theory to prosper in the sportswear industry by downloading our premium case study.

Leading a revolution in banking
Intelligent finance logo

Learn how Intelligent finance employed strategy theory to prosper in the financial services industry by downloading our premium case study.

Creating a winning marketing mix
JD Sports logo

Find out how JD Sports employed strategy theory to thrive in the retail industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
Argos logo

Discover how Argos used strategy theory to succeed in the retail industry by downloading our premium case study.