Strategy illustration Strategy theory

Mission

In order to be successful, a business mission should have:purpose;values;standards and behaviours andstrategy and scope.  A mission statement is a reflection of a business’s core purpose and principle aims.Stakeholders, including employees, need to be able to understand the mission in order to help implement the strategy.

In short, a mission statement is the definition of what an organisation is; it’s reason for being. As a basic requirement, a mission statement needs to identify a company’sprimary customers and identify theproducts and services that company produces. A mission statement will need to be revisited periodically in order to make revisions, and a change in mission often reflects growth within the business.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Entering a new market with a new product
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Find out how Experian used strategy theory to succeed in the financial services industry by downloading our premium case study.

Re-branding a Corporate Image
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Discover how Kellogg's applied strategy theory to thrive in the manufacturing industry by downloading our premium case study.

Positioning the brand
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Find out how Chap Stick employed strategy theory to succeed in the healthcare industry by downloading our premium case study.

Using the marketing mix in the fashion industry
Ben Sherman logo

Discover how Ben Sherman applied strategy theory to prosper in the fashion industry by downloading our premium case study.

The use of the marketing mix in product launch
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Learn how NIVEA applied strategy theory to succeed in the manufacturing industry by downloading our premium case study.