Strategy illustration Strategy theory

Mission

In order to be successful, a business mission should have:purpose;values;standards and behaviours andstrategy and scope.  A mission statement is a reflection of a business’s core purpose and principle aims.Stakeholders, including employees, need to be able to understand the mission in order to help implement the strategy.

In short, a mission statement is the definition of what an organisation is; it’s reason for being. As a basic requirement, a mission statement needs to identify a company’sprimary customers and identify theproducts and services that company produces. A mission statement will need to be revisited periodically in order to make revisions, and a change in mission often reflects growth within the business.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Discover how Parcelforce Worldwide applied strategy theory to succeed in the logistics industry by downloading our premium case study.

Entering a new market with a new product
Experian logo

Find out how Experian used strategy theory to prosper in the financial services industry by downloading our premium case study.

Meeting customers' needs in growth markets - online gaming
BT logo

Discover how BT applied strategy theory to succeed in the telecommunications industry by downloading our premium case study.

Creating a winning marketing mix
JD Sports logo

Learn how JD Sports used strategy theory to thrive in the retail industry by downloading our premium case study.

Innovation in infant nutrition
Cow & Gate logo

Discover how Cow & Gate applied strategy theory to prosper in the food & drink industry by downloading our premium case study.