Strategy illustration Strategy theory

Mission

In order to be successful, a business mission should have:purpose;values;standards and behaviours andstrategy and scope.  A mission statement is a reflection of a business’s core purpose and principle aims.Stakeholders, including employees, need to be able to understand the mission in order to help implement the strategy.

In short, a mission statement is the definition of what an organisation is; it’s reason for being. As a basic requirement, a mission statement needs to identify a company’sprimary customers and identify theproducts and services that company produces. A mission statement will need to be revisited periodically in order to make revisions, and a change in mission often reflects growth within the business.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

The use of the marketing mix in product launch
NIVEA  logo

Discover how NIVEA employed strategy theory to prosper in the manufacturing industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Find out how McCain Foods employed strategy theory to succeed in the food & drink industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Learn how Chap Stick employed strategy theory to prosper in the healthcare industry by downloading our premium case study.

Using the marketing mix in the fashion industry
Ben Sherman logo

Learn how Ben Sherman employed strategy theory to thrive in the fashion industry by downloading our premium case study.

Meeting customers' needs in growth markets - online gaming
BT logo

Discover how BT used strategy theory to succeed in the telecommunications industry by downloading our premium case study.