Strategy illustration Strategy theory

Mission

In order to be successful, a business mission should have:purpose;values;standards and behaviours andstrategy and scope.  A mission statement is a reflection of a business’s core purpose and principle aims.Stakeholders, including employees, need to be able to understand the mission in order to help implement the strategy.

In short, a mission statement is the definition of what an organisation is; it’s reason for being. As a basic requirement, a mission statement needs to identify a company’sprimary customers and identify theproducts and services that company produces. A mission statement will need to be revisited periodically in order to make revisions, and a change in mission often reflects growth within the business.



Glossary »

Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Planning effective marketing strategies for a target audience
adidas logo

Discover how adidas employed strategy theory to thrive in the sportswear industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Learn how NIVEA applied strategy theory to prosper in the manufacturing industry by downloading our premium case study.

Creating a winning marketing mix
JD Sports logo

Discover how JD Sports used strategy theory to succeed in the retail industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
Argos logo

Discover how Argos applied strategy theory to succeed in the retail industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Learn how Intellectual Property Office used strategy theory to thrive in the public sector industry by downloading our premium case study.

Newsletter

Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website