Strategy illustration Strategy theory

Mission

In order to be successful, a business mission should have:purpose;values;standards and behaviours andstrategy and scope.  A mission statement is a reflection of a business’s core purpose and principle aims.Stakeholders, including employees, need to be able to understand the mission in order to help implement the strategy.

In short, a mission statement is the definition of what an organisation is; it’s reason for being. As a basic requirement, a mission statement needs to identify a company’sprimary customers and identify theproducts and services that company produces. A mission statement will need to be revisited periodically in order to make revisions, and a change in mission often reflects growth within the business.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Using sports marketing to engage with consumers
Kia Motors logo

Learn how Kia Motors used strategy theory to prosper in the automotive industry by downloading our premium case study.

Innovation in infant nutrition
Cow & Gate logo

Find out how Cow & Gate applied strategy theory to prosper in the food & drink industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Learn how NIVEA applied strategy theory to prosper in the manufacturing industry by downloading our premium case study.

The marketing mix in the food industry
McCain Foods logo

Find out how McCain Foods used strategy theory to succeed in the food & drink industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Discover how Parcelforce Worldwide used strategy theory to prosper in the logistics industry by downloading our premium case study.