Strategy illustration Strategy theory

Stakeholders

A company has responsibilities to a wide range of interested parties, people who have a 'stake' in what the company does. A company's 'stakeholders' so defined include not only its customers and owners, its workforce and suppliers (and their families), but also those living near its sites, as well as special interest groups, and of course society as a whole, including society in its role as 'steward' of the environment.

Here is a list of stakeholders in a printing company like Polestar and an example of their stake in a company.

Balancing the interests of stakeholders is important. This typically involves getting the balance right between needing to make a healthy profit and a number of wider social objectives such as respect for the environment and a commitment to communities.



Related Theory

Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

The use of the marketing mix in product launch
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Learn how NIVEA applied strategy theory to succeed in the manufacturing industry by downloading our premium case study.

Sponsorship as part of the marketing mix
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Learn how Ford used strategy theory to prosper in the automotive industry by downloading our premium case study.

Meeting customers' needs
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Find out how Travis Perkins applied strategy theory to prosper in the construction industry by downloading our premium case study.

Using sponsorship to increase brand awareness
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Learn how Infiniti applied strategy theory to thrive in the automotive industry by downloading our premium case study.

Entering a new market with a new product
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Discover how Experian used strategy theory to prosper in the financial services industry by downloading our premium case study.