Strategy illustration Strategy theory

Stakeholders

A company has responsibilities to a wide range of interested parties, people who have a 'stake' in what the company does. A company's 'stakeholders' so defined include not only its customers and owners, its workforce and suppliers (and their families), but also those living near its sites, as well as special interest groups, and of course society as a whole, including society in its role as 'steward' of the environment.

Here is a list of stakeholders in a printing company like Polestar and an example of their stake in a company.

Balancing the interests of stakeholders is important. This typically involves getting the balance right between needing to make a healthy profit and a number of wider social objectives such as respect for the environment and a commitment to communities.



Related Theory

Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Creating the right marketing mix
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Find out how Motorola applied strategy theory to prosper in the telecommunications industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
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Discover how Intellectual Property Office used strategy theory to thrive in the public sector industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
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Find out how Argos used strategy theory to thrive in the retail industry by downloading our premium case study.

Sponsorship as part of the marketing mix
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Discover how Ford used strategy theory to succeed in the automotive industry by downloading our premium case study.

Using the marketing mix in the fashion industry
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Find out how Ben Sherman employed strategy theory to thrive in the fashion industry by downloading our premium case study.