Strategy illustration Strategy theory

Vision

Thevision of a company is an outline of what that company wants to achieve. A vision needs to promote aspiration and inspirestakeholders, both internal and external, in order to maintain and generate support. Having a vision enables staff to focus on shared aims by moving towards the same end result.

A company can use a vision in a variety of ways, the most common being as abusiness strategy, in order to gain an edge over competitors. Although it may be used to further the position of business, that’s not to say good can’t come of it. A lot of positive effects have come from many companies’ vision, whether that is environmental or foreign aid.



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Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Meeting customers' needs
Travis Perkins logo

Learn how Travis Perkins used strategy theory to succeed in the construction industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Find out how NIVEA used strategy theory to thrive in the manufacturing industry by downloading our premium case study.

Creating a winning marketing mix
JD Sports logo

Find out how JD Sports employed strategy theory to thrive in the retail industry by downloading our premium case study.

Leading a revolution in banking
Intelligent finance logo

Find out how Intelligent finance used strategy theory to succeed in the financial services industry by downloading our premium case study.

Planning effective marketing strategies for a target audience
adidas logo

Discover how adidas used strategy theory to succeed in the sportswear industry by downloading our premium case study.

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