Strategy illustration Strategy theory

Vision

Thevision of a company is an outline of what that company wants to achieve. A vision needs to promote aspiration and inspirestakeholders, both internal and external, in order to maintain and generate support. Having a vision enables staff to focus on shared aims by moving towards the same end result.

A company can use a vision in a variety of ways, the most common being as abusiness strategy, in order to gain an edge over competitors. Although it may be used to further the position of business, that’s not to say good can’t come of it. A lot of positive effects have come from many companies’ vision, whether that is environmental or foreign aid.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Planning effective marketing strategies for a target audience
adidas logo

Find out how adidas used strategy theory to succeed in the sportswear industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
Argos logo

Find out how Argos employed strategy theory to prosper in the retail industry by downloading our premium case study.

Meeting customers' needs in growth markets - online gaming
BT logo

Learn how BT applied strategy theory to succeed in the telecommunications industry by downloading our premium case study.

Entering a new market with a new product
Experian logo

Find out how Experian applied strategy theory to thrive in the financial services industry by downloading our premium case study.

Creating the right marketing mix
Motorola logo

Discover how Motorola used strategy theory to thrive in the telecommunications industry by downloading our premium case study.