Strategy illustration Strategy theory

Vision

Thevision of a company is an outline of what that company wants to achieve. A vision needs to promote aspiration and inspirestakeholders, both internal and external, in order to maintain and generate support. Having a vision enables staff to focus on shared aims by moving towards the same end result.

A company can use a vision in a variety of ways, the most common being as abusiness strategy, in order to gain an edge over competitors. Although it may be used to further the position of business, that’s not to say good can’t come of it. A lot of positive effects have come from many companies’ vision, whether that is environmental or foreign aid.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Innovation in infant nutrition
Cow & Gate logo

Learn how Cow & Gate applied strategy theory to succeed in the food & drink industry by downloading our premium case study.

Sponsorship as part of the marketing mix
Ford logo

Learn how Ford applied strategy theory to succeed in the automotive industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Find out how Intellectual Property Office used strategy theory to succeed in the public sector industry by downloading our premium case study.

Using sports marketing to engage with consumers
Kia Motors logo

Find out how Kia Motors applied strategy theory to thrive in the automotive industry by downloading our premium case study.

Using the marketing mix to drive change
Parcelforce Worldwide logo

Find out how Parcelforce Worldwide employed strategy theory to prosper in the logistics industry by downloading our premium case study.