Strategy illustration Strategy theory

Vision

Thevision of a company is an outline of what that company wants to achieve. A vision needs to promote aspiration and inspirestakeholders, both internal and external, in order to maintain and generate support. Having a vision enables staff to focus on shared aims by moving towards the same end result.

A company can use a vision in a variety of ways, the most common being as abusiness strategy, in order to gain an edge over competitors. Although it may be used to further the position of business, that’s not to say good can’t come of it. A lot of positive effects have come from many companies’ vision, whether that is environmental or foreign aid.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Re-focussing a company's culture and marketing mix
Argos logo

Discover how Argos used strategy theory to prosper in the retail industry by downloading our premium case study.

Using sponsorship to increase brand awareness
Infiniti logo

Find out how Infiniti used strategy theory to prosper in the automotive industry by downloading our premium case study.

The use of the marketing mix in product launch
NIVEA  logo

Discover how NIVEA employed strategy theory to thrive in the manufacturing industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
Intellectual Property Office logo

Discover how Intellectual Property Office used strategy theory to prosper in the public sector industry by downloading our premium case study.

Positioning the brand
Chap Stick logo

Learn how Chap Stick employed strategy theory to succeed in the healthcare industry by downloading our premium case study.