Strategy illustration Strategy theory

Vision

Thevision of a company is an outline of what that company wants to achieve. A vision needs to promote aspiration and inspirestakeholders, both internal and external, in order to maintain and generate support. Having a vision enables staff to focus on shared aims by moving towards the same end result.

A company can use a vision in a variety of ways, the most common being as abusiness strategy, in order to gain an edge over competitors. Although it may be used to further the position of business, that’s not to say good can’t come of it. A lot of positive effects have come from many companies’ vision, whether that is environmental or foreign aid.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

Creating a winning marketing mix
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Discover how JD Sports employed strategy theory to thrive in the retail industry by downloading our premium case study.

Protecting the marketing mix through intellectual property rights
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Learn how Intellectual Property Office applied strategy theory to prosper in the public sector industry by downloading our premium case study.

Re-focussing a company's culture and marketing mix
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Discover how Argos used strategy theory to thrive in the retail industry by downloading our premium case study.

Sponsorship as part of the marketing mix
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Learn how Ford used strategy theory to thrive in the automotive industry by downloading our premium case study.

Using sports marketing to engage with consumers
Kia Motors logo

Learn how Kia Motors employed strategy theory to succeed in the automotive industry by downloading our premium case study.