Strategy illustration Strategy theory

Vision

Thevision of a company is an outline of what that company wants to achieve. A vision needs to promote aspiration and inspirestakeholders, both internal and external, in order to maintain and generate support. Having a vision enables staff to focus on shared aims by moving towards the same end result.

A company can use a vision in a variety of ways, the most common being as abusiness strategy, in order to gain an edge over competitors. Although it may be used to further the position of business, that’s not to say good can’t come of it. A lot of positive effects have come from many companies’ vision, whether that is environmental or foreign aid.



Supporting Documents

These downloads will help to put strategy theory into context using real world examples from real businesses.

The marketing mix in the food industry
McCain Foods logo

Find out how McCain Foods used strategy theory to succeed in the food & drink industry by downloading our premium case study.

The use of social media in promotion
National Trust logo

Discover how National Trust employed strategy theory to prosper in the non-profit industry by downloading our premium case study.

Meeting customers' needs
Travis Perkins logo

Discover how Travis Perkins applied strategy theory to prosper in the construction industry by downloading our premium case study.

Live, breathe and wear passion
Diesel logo

Discover how Diesel used strategy theory to succeed in the fashion industry by downloading our premium case study.

Creating a winning marketing mix
JD Sports logo

Learn how JD Sports used strategy theory to succeed in the retail industry by downloading our premium case study.