Creating value - brand management
A C&A case study

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Page 6: Conclusion

Ca 5 Image 6As one of the leading clothing retailers in Europe and a fully integrated organisation, C&A is rapidly moving forward in an industry where focusing on value has provided a direction for redefining the business.

Supported by other innovative retailing initiatives, such as the development of Internet shopping and database marketing using loyalty cards, C&A is an organisation equipped for the future, which is visually expressed through its new corporate identity.

This case study has shown how C&A today is building the C&A of tomorrow, building on its core competencies and experiences within the retailing industry to provide higher value propositions for customers.

C&A | Creating value - brand management