Implementing Codes of Conduct
A C&A case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 2: C & A

Ca 5 Image 6The name C&A comes from the initials of the two brothers who opened the first C&A store in Sneek, Holland, in 1841. Today, the company is still owned and operated by the Brenninkmeyer family. Its success is built on family values and traditions of high standards of personal and business behaviour.

The first C&A store opened in Great Britain 75 years ago in London’s West end. In the 1930s, C&A responded to the economic depression by declaring: ‘To further the movement for national economy, C&A has decided to deal only in those garments which can be produced at a price within the reach of the average purse’. Over the years, the Company has further developed to become a successful, internationally recognised retailer, with a very specific business proposition - to offer the latest fashion at the best possible quality, at value for money prices, which the general public can afford.

The early 1990s heralded a period of Europeanisation for C&A which has meant centralising its buying operation, EBSCO (European Buying Services Company), in two centres (Brussels and Dusseldorf) with multinational buying teams sourcing merchandise world-wide for all the C&A stores across Europe. The Code of Conduct for the Supply of Merchandise has been updated and its operation independently audited.

C&A | Implementing Codes of Conduct