As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders.
As a result of carefully reading the Case Study, students should be able to: understand what is meant by ethical behaviour within business, explain the possible broad-ranging benefits of ethical behaviour, describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders.
Edition 8 Stakeholders and Corporate Community Investment
This stakeholders case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.
Edition 7 Creating a new and exciting brand - Cafe Cadbury
This branding case study examines the creation of a new and exciting brand - Café Cadbury - which shows how detailed thought has been applied to making this a successful venture which extends the Cadbury reputation by providing a high profile presence and by giving consumers even more reasons to choose Cadbury.
This branding case study looks at how Cadbury Schweppes applied an adopted business philosophy (Managing for Value - refer to The Times 100 Edition 5) to one of its core business activities: selling chocolate products to children either directly or through their parents.
Edition 5 Growing the value of a business for shareholders
This stakeholders case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective.
Edition 3 Launching a new product into a developed market
This product case study focuses on the launch of Cadbury's Fuse. In the face of strong competition from well-known brands in an already busy market sector, the launch of Fuse represented a significant investment in a new brand.