Creating a new and exciting brand - Cafe Cadbury
A Cadbury Schweppes case study

Page 8: Corporate identity

As a flagship for the Cadbury Masterbrand the interior and exterior of the Cafés are designed to communicate the brand's distinctiveness, that it is part of the Cadbury family.

The Café Cadbury corporate identityis made up of three related design elements:

  • Cadbury's Masterbrand
  • Café Cadbury logo, colour palette, typographic style and image palette
  • Café Cadbury icons which help to illustrate and signpost the total offer.

These design elements are used carefully within the café environment to provide a strong and consistent image.

Cadbury Schweppes | Creating a new and exciting brand - Cafe Cadbury

Downloads

You can download resources for this case study below

This page and contents, ©2017 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at http://bizcas.es/y6XZNa.