Creating a new and exciting brand - Cafe Cadbury
A Cadbury Schweppes case study

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Page 8: Corporate identity

As a flagship for the Cadbury Masterbrand the interior and exterior of the Cafés are designed to communicate the brand's distinctiveness, that it is part of the Cadbury family.

The Café Cadbury corporate identityis made up of three related design elements:

  • Cadbury's Masterbrand
  • Café Cadbury logo, colour palette, typographic style and image palette
  • Café Cadbury icons which help to illustrate and signpost the total offer.

These design elements are used carefully within the café environment to provide a strong and consistent image.

Cadbury Schweppes | Creating a new and exciting brand - Cafe Cadbury