Creating a new and exciting brand - Cafe Cadbury
A Cadbury Schweppes case study

Page 10: Operating Café Cadbury

Café Cadbury is not run by Cadbury. Instead Cadbury pays a fee to an independent operator to run and staff Café Cadbury.

This means that Cadbury are able to control the quality of the café without being drawn into the day-to-day operation. An Operator's Agreement was drawn up which includes the performance criteria which guarantees that the café will meet with the objectives established by Cadbury.

Cadbury Schweppes | Creating a new and exciting brand - Cafe Cadbury

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