Growing the value of a business for shareholders
A Cadbury Schweppes case study

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Page 3: Managing for Value (MFV)

MFV places the focus of management attention firmly on the creation of value and provides businesses with a consistent framework and set of principles for making and evaluating strategic decisions. A value-based approach such as MFV is used by a number of successful companies, such as Coca-Cola and Boots.

Many companies that manage for value focus most of their attention on strategy and financial performance. However, Cadbury Schweppes adopted a more holistic approach, combining fundamental strategic change with cultural change and involving people throughout the company, in the belief that everyone has a part to play in creating value for shareholders.

Since introducing MFV in 1997, Cadbury Schweppes has simultaneously developed a stronger strategic focus, sharpened its business culture, strengthened its leadership, encouraged share ownership amongst employees and introduced new pay and benefit schemes to ensure the interests of its employees are in line with those of shareholders.

Training programmes have taken place throughout the business which collectively aim to sharpen and re-focus the culture of the company and influence the way people behave in support of MFV.

Cadbury Schweppes | Growing the value of a business for shareholders