Poland - a developing market
A Cadbury Schweppes case study

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Page 4: Identifying the site

Cadbury Schweppes began by visiting Poland to evaluate sites in several locations to improve its understanding of the Polish infrastructure and administration procedures, and to assess the general employment situation and skills availability.

The decision to develop a greenfield site at Kobierzyce, near Wroclaw in south west Poland, was based on a number of criteria:

  • overall cost
  • geographical location
  • climatic conditions
  • availability of mains services
  • access to highways and trunk roads
  • distance from competitors
  • large regional population.

A further factor was people. Cadbury Schweppes would be joining a local community and would work closely with the local mayor and his staff at Kobierzyce, who welcomed the new investment.

Cadbury Schweppes | Poland - a developing market