Page 1: Introduction
Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing such communities.
This case study focuses on how Cadbury Trebor Bassett provides a positive role model and acts as a benchmark in how to exercise Corporate Community Investment (CCI).
Cadbury Trebor Bassett (CTB) is the UK confectionery division of Cadbury Schweppes, one of the world's leading manufacturers of soft drinks and confectionery e.g. sweets, chocolate. CTB is the UK's leading confectionery manufacturer, producing favourites such as Cadbury Dairy Milk, Roses, Bassett's Liquorice Allsorts and Trebor Extra Strong Mints.