Page 9: The way forward
Being a responsible citizen is an ongoing process that requires continual evaluation. CTB keeps track of its community investment in an on-line database based on LBG's (London Benchmarking Group) internationally approved model.
In 2011, Cadbury Schweppes was in the Top Ten of the FTSE 100 in terms of community investment. Evaluations indicate that schools valued CTB's contributions, for example in providing strategic support and coaching and fresh perspectives, including an insight into business techniques. Every employee who responded to the questionnaire found the programme to be a worthwhile experience.
CTB continually seeks new, improved ways of building stronger communities. It is that sort of company.