Stakeholders and Corporate Community Investment
A Cadbury Schweppes case study

Page 2: What is Corporate Community Investment

Corporate Community Investment involves business organisations recognising that they have a responsibility both to their local areas and society in general. For a company, being socially responsible means using its resources and its influence to shape the lives of fellow citizens for the better.

The Cadbury Schweppes group has a Corporate Community Investment strategy of 'Creating Value in the Community'. This focuses on creating community partnerships that generate real, sustainable added value in:

  • education and enterprise
  • health and welfare
  • the environment.

EIRIS (Ethical Investment Research Service) survey 2002 commended the company for its carefully structured community involvement programme. CTB is also a member of the Business in the Community PerCent Club, CTB's community contribution was around 2 per cent of its UK pre-tax profits.

In 2001 CTB launched its Community - 'You Can Make A Difference' programme to maximise the impact of the business, its employees and community partners. Over 1,500 of the company's 7,000 workforce have been involved so far.

Cadbury Schweppes | Stakeholders and Corporate Community Investment

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