The importance of cause related marketing
A Cadbury Schweppes case study

Page 1: Introduction

Cadbury Schweppes 4 Image 3This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of Cause Related Marketing. Everyone is familiar with Cadbury's Dairy Milk - it is one of the nation's favourite chocolate products. In Australia, Cadbury Schweppes has found a way of adding more value to Cadbury's Dairy Milk.

This has been done by shaping and packaging the chocolate into fun characters, known as the Yowie, in such a way as to fuel a vast consumer interest. In addition, the product has been paired with a key area of consumer concern and interest - the environment - by combining the product with an educational content, such as theme-related toys, books and CDs.

Cadbury Schweppes | The importance of cause related marketing


You can download resources for this case study below

Glossary »

More from Cadbury Schweppes

Below are external web links provided by Cadbury Schweppes in relation to their business activities.


Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website

This page and contents, ©2017 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at