Making the labour market work better
A Capita/DfES case study

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Page 9: The New Deal for young people

There are a number of New Deals aimed at different groups of people disadvantaged in the labour market. In this case study, we will focus on the New Deal for Young People. The New Deal is for those aged 18-24 who have been claiming Jobseeker's Allowance for six months or more. It started in January 1998 in 12 'pathfinder' areas before going nation-wide in April 1998.

The New Deal sets out to offer young people continuing, high quality support which is sensitive to their individual strengths, weaknesses and needs and is relevant to conditions in their local area.

It provides:

  • one-to-one help and individual support from a Personal Adviser
  • access to a wide range of specialist help to tackle barriers to employment
  • good quality work, education and training.

The New Deal offers structured support in three main ways:

  • the Gateway
  • New Deal options
  • follow-through.