Business Case Studies by Company

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

  • Virgin Atlantic Logo

    Case study

    • Building an airline through brand values

      This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision. — Edition 3

  • Virgin Media Logo

    Case study

  • Virgin Trains Logo

    Case study

  • Vodafone Logo

    Case studies

    • [+] Using technology to improve economies

      This case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets — Edition 14

    • [+] Stakeholders in recycling and re-use

      This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users. — Edition 13

    • [+] Using Business Principles to support ethical communication

      This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders. — Edition 12

    • [+] Cause Marketing - Vodafone's partnership with The National Autistic Society

      This case study helps students understand cause marketing and its role within marketing. — Edition 11

    • [+] Developing and implementing a strategic approach to ethics

      As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change. — Edition 10

    • [+] Sponsorship and the marketing mix

      This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand. — Edition 9

    • [+] Superbrand sponsorship

      This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure. — Edition 8

    • [+] The advantages of sponsorship

      This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. — Edition 7