Business Case Studies by Company

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

0-9 A B C D E F G H I J K L M N O P R S T U V W Y Z
Virgin Atlantic Logo

Case study

  • Building an airline through brand values

    This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision. Edition 3

Virgin Media Logo

Case study

Virgin Trains Logo

Case study

Vodafone Logo

Case studies

  • Using technology to improve economies

    This case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets Edition 14

  • Stakeholders in recycling and re-use

    This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users. Edition 13

  • Using Business Principles to support ethical communication

    This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders. Edition 12

  • Cause Marketing - Vodafone's partnership with The National Autistic Society

    This case study helps students understand cause marketing and its role within marketing. Edition 11

  • Developing and implementing a strategic approach to ethics

    As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change. Edition 10

  • Sponsorship and the marketing mix

    This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand. Edition 9

  • Superbrand sponsorship

    This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure. Edition 8

  • The advantages of sponsorship

    This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. Edition 7