This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.
Planning effective marketing strategies for a target audience
This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.
Recruitment and selection:
This case study demonstrates how Asda’s recruitment and selection processes, teamed with effective leadership and its colleague engagement strategies, are helping the company to achieve its mission.
This case study examines how CIMA qualified management accountants apply ethical standards to help support and direct strategic decision making and the setting of business strategies.
This case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence.
Communication strategies to engage a variety of stakeholders
This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.
This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart.