As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression. — Edition 10
This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image. — Edition 2
This case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace. — Edition 3
This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market. — Edition 18
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century. — Edition 6
As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values. — Edition 10
As a result of carefully reading the Case Study, students should be able to: explain why continuous flow methods are appropriate to car manufacturing, show how Total Quality Management (TQM) is a customer focused approach to production, describe examples of just-in-time manufacturing and Kaizen. — Edition 9
This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing. — Edition 2
About the automotive industry
The automotive industry is responsible for designing, manufacturing and selling motor vehicles. This includes cars, motorbikes, vans and specialist vehicles. The term automotive industry covers the vehicle up to the point of sale to the consumer. The industries huge revenue makes it one of the most important economic sectors. It is a global industry driven by the development of new technologies. As car markets in different countries reach maturity the need for a competitive advantage becomes increasingly important.
The UK automotive industry is mature with many key manufacturers. Kia is a relatively new entrant to the UK car industry and as such must differentiate its products from the competition to increase its market share. Kia uses a 7 year warranty as its unique selling point to create a competitive advantage.