Below is a list of The Times 100 business case studies from companies within the Automotive sector of industry. Choose a case study from the lists alongside each company.
This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. — Edition 16
The automotive industry is responsible for designing, manufacturing and selling motor vehicles. This includes cars, motorbikes, vans and specialist vehicles. The term automotive industry covers the vehicle up to the point of sale to the consumer. The industries huge revenue makes it one of the most important economic sectors. It is a global industry driven by the development of new technologies. As car markets in different countries reach maturity the need for a competitive advantage becomes increasingly important.
The UK automotive industry is mature with many key manufacturers. Kia is a relatively new entrant to the UK car industry and as such must differentiate its products from the competition to increase its market share. Kia uses a 7 year warranty as its unique selling point to create a competitive advantage.
This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable.
This case study looks at how in 2008 Syngenta proposed an investment in new manufacturing capacity that would allow it to increase production of Amistar. It reviews the analyses that helped the company decide whether to proceed with this investment.
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