This case study illustrates ways in which organisations like schools and businesses can become more efficient by integrating their Information & Communications Technology effort. Society also stands to gain; students who become familiar with good Information Management practice are better equipped to become effective members of the workforce of the future. — Edition 8
As a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making. — Edition 9
As a result of carefully reading the Case Study, students should be able to: explain what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand, understand why it is important to understand the strengths and weaknesses of an existing brand when deciding how to reposition it, describe how Philips had built a new position for its brand, based on creating products that are ‘designed around you’, ‘easy to experience’, and ‘advanced’. — Edition 10
This case study focuses on Philips and how a competitive edge can be built through design. The Philips-Alessi Line was the creation of a new set of products designed to ‘re-humanise the kitchen’. — Edition 5
This case study focuses upon service quality by illustrating how one organisation - Yorkshire Electricity - in a fundamentally reorganised electricity industry, has developed a customer service strategy to redefine the way it looks after its customers. — Edition 2
About the electrical/electronics industry
The electronics industry is responsible for designing and manufacturing electronic products. The electronic industry is a diverse sector with many sub-groups including consumer electronics, medical equipment, components for electrical equipment and photographic equipment.
Electronic chip design is a particular strength of the UK electronics industry. ARM Holdings PLC is the world's leading semiconductor intellectual property supplier. ARM's main technology is in its microprocessors which are at the ‘brain’ of most modern gadgets. Electronics is an global industry with increasingly global supply chains. Increasingly organisations are manufacturing goods abroad where supplies and labour costs are lower. The industry is extremely competitive and technological advancements drive the sector.