As a result of carefully reading the Case Study, students should be able to: understand the importance of examining detailed data in making investment decisions, know how to set out choices involved in decision making, understand how a calculation involving an investment decision is made. — Edition 9
This case study therefore focuses on the way in which one such organisation - ScottishPower has developed a multiutility strategy that will enable it to keep ahead of the field in serving customers in the next century and beyond. — Edition 2
About the energy industry
The energy industry is a very diverse sector. The energy industry is responsible for the extraction of raw materials and using these materials to produce energy. Amongst other things, the industry uses oil, gas, nuclear power, water and renewable energy. With fossil fuels high on the public agenda the issue of energy conservation has become increasingly important to organisations within the energy industry. The energy industry is crucial to the global economy as it is essential to modern society. Most other industries rely on the energy industry to operate.
The leading provider of energy within the UK is British Gas. British Gas has over 16 million customer accounts. Other large energy providers include npower and EDF Energy.