This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry. — Edition 14
This case study examines how C&A has created Codes of Conduct, not only for dealing with suppliers but also for the conduct of its own executives. These Codes of Conduct have been clearly researched to achieve a clear focus on specific ethical standards. — Edition 4
This case study focuses on how Dr. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas. — Edition 4
This case study focuses on the major re-structuring of R Griggs Group Ltd's shoe making business. Its aim was to improve control over its operational and selling activities across the world. It shows that planning is an ongoing process of continuous improvement. — Edition 3
This case study looks at Primark’s involvement in the HERproject (Health Enables Returns) which is raising awareness and delivering healthcare education to female workers in supplier countries. — Edition 20
This case study focuses upon the translation of an idea into a highly marketable product. — Edition 3
About the fashion industry
The fashion industry is responsible for designing and manufacturing clothing. Fashion is a term used to describe clothing, footwear or accessories which are currently popular. Primarily the fashion industry is made up of the production of the raw materials, the design of fashion products, manufacturing of goods and then the sale of goods including advertising. Advancements in technology have played a crucial part in the development of the fashion industry. Clothing is now produced in large quantities using specialist machinery.
The fashion industry is becoming increasingly globalised, many large retailers now use suppliers from all over the world. Fashion items are often produced in countries like China and India where materials and labour costs are lower. For example, Primark work with a variety of manufacturers from around the world to provide consumers with what they want.