The Times 100 fashion case studies
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asos.com
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[+] The product life cycle and online fashion
This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry. — Edition 14
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[+] Strategic growth in the fashion retail industry
This case study looks at how asos.com uses the Internet as a channel for business growth. — Edition 13
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[+] The product life cycle and online fashion
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Ben Sherman
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— Using the marketing mix in the fashion industry
This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence. — Edition 13
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— Using the marketing mix in the fashion industry
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Diesel
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— Live, breathe and wear passion
This case study looks at how Diesel promotes its products and the brand. — Edition 15
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— Live, breathe and wear passion
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Primark
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[+] Engaging with stakeholders
This case study looks at how Primark engages with some of its key external stakeholders. — Edition 16
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[+] Providing consumers with ethically sourced garments
This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself. — Edition 15
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[+] Engaging with stakeholders
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