This case study looks at how the England and Wales Cricket Board (ECB) recently undertook a substantial piece of market research. The ECB’s aim was to research how to increase audiences at cricket matches, stimulate interest in cricket in general and encourage more people to play the game. — Edition 8
This case study examines the development of the Gala Group’s Customer Service Strategy as a total business concept. It illustrates how developing and integrating a Customer Service Strategy across the business is helping Gala to position itself for further growth. — Edition 8
This case study focuses upon the relocation of a Gala Club within Ashton, in the North-west of England. It shows how selecting the best site for relocation involved analysing a Membership Information Database Analysis System (MIDAS) and a demographic profile of the area. — Edition 5
This case study focuses on the launch of one of these new generations of cinema at Blanchardstown, on the outskirts of Dublin. — Edition 3
About the leisure industry
The leisure industry provides products and services for activities that people do for entertainment and enjoyment. The leisure industry encompasses entertainment, recreation and tourism related goods and services. Areas of the leisure sector include sports, gambling and health and fitness.
With health and fitness high on the public agenda the leisure industry is set for increased government spending which should lead to growth. Within the leisure industry employees are often required to perform shift work and sometimes, in bars and clubs for example, are required to work unsociable hours. Examples of organisations operating within the leisure industry include local council leisure centres, cinemas and fitness centres such as Virgin Active.