The Times 100 logistics case studies
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Parcelforce Worldwide
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[+] Using the marketing mix to drive change
This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps. — Edition 16
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[+] Customer service as a strategy
This case study examines how a strategy focused on customer service can contribute to longterm business development. — Edition 13
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[+] Using the marketing mix to drive change
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TNT
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— Delivering a business strategy
The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people. — Edition 16
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— Delivering a business strategy
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Wincanton
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— Operations management: the Wincanton way
As a result of carefully reading the Case Study, students should be able to: understand the range of activities involved in supply chain and logistics management, explain the nature of Wincanton’s business activity, explain the way in which different teams within Wincanton work together to meet customer needs. — Edition 10
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— Operations management: the Wincanton way
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