Business Case Studies by Industry - Manufacturing

The Times 100 manufacturing case studies

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    3M United Kingdom

    • — Growth through ingenuity and enterprise

      This case study examines how 3M UK has turned ideas throughcreative thinking into realistic, affordable solutions that peoplewant. This process in known as innovation, a mix of ingenuityand enterprise marking every stage of 3M’s 100 year history. — Edition 8

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    Beiersdorf

    • [+] How market research supports the new product development process

      This case study describes the stages of market research which contribute to successful new product development and launch. — Edition 12

    • [+] Growing a business by developing products and markets

      This case study helps students understand how developing products and markets influences business growth. — Edition 11

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    BIC

    • [+] Linking promotional activity to the product life cycle

      As a result of carefully reading the Case Study, students should be able to: explain how and why companies extend their product range, show how promotional activity links to stages in the product life cycle, explain how BIC has sought to add value to its products. — Edition 10

    • [+] Honour the past ... invent the future

      As a result of carefully reading the Case Study, students should be able to: understand the importance of customer focus, innovation and brand developmentexplain the link between rationalisation and economies of scale, explain the meaning and value of market segmentation. — Edition 9

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    Corus

    • [+] Overcoming barriers to change

      This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business. — Edition 15

    • [+] Product development through continuous improvement

      This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business. — Edition 14

    • [+] Continuous improvement as a business strategy

      This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources. — Edition 13

    • [+] Sustainable business at Corus

      This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives. — Edition 12

    • [+] Continuous Improvement - The Corus Way

      This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement. — Edition 11

    • [+] Bringing an innovative product to market: Assure®

      As a result of carefully reading the Case Study, students should be able to: explain the innovative nature of Assure by Corus, outline the significance of testing in a research and development process, apply the Ansoff Matrix to Corus Colors development strategy. — Edition 10

    • [+] Competitive advantage through sustainable product development in construction

      As a result of carefully reading the Case Study, students should be able to: understand the nature of competitive markets, appreciate how the external environment should provide the basis for planning strategy, appreciate how sustainability creates opportunities for businesses. — Edition 9

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    Gillette

    • — Developing the new products

      As a result of carefully reading the Case Study, students should be able to: outline key stages in new product development, differentiate between qualitative and quantitative market research, explain the significance of market segments. — Edition 10

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    Kellogg's

    • [+] Building a better workplace through motivation

      This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. — Edition 16

    • [+] New products from market research

      This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. — Edition 15

    • [+] Supply chain from manufacturing to shelf

      This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf. — Edition 14

    • [+] Extending the product life cycle

      This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. — Edition 13

    • [+] Using aims and objectives to create a business strategy

      This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy. — Edition 12

    • [+] Using promotion to boost sales and brand value

      This case study helps students understand how companies promote above and below the line. — Edition 11

    • [+] Building a brand in order to sustain its life cycle

      As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis. — Edition 10

    • [+] Using new product development to grow a brand

      As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs. — Edition 9

    • — Revitalising a valued character
    • — Re-branding a Corporate Image
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    NIVEA

    • [+] Developing a marketing plan

      The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives. — Edition 14

    • [+] The use of the marketing mix in product launch

      This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market. — Edition 13

    • [+] Segmentation

      This case study helps students understand how companies segment the market to meet consumers' needs. — Edition 11

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    Tata Steel

    • — Business ethics and sustainability in the steel industry

      This case study looks at how Tata Steel is committed to environmentally-sound practices and tackling the challenges of sustainability. — Edition 16