Business Case Studies by Industry - Pharmaceutical

Below is a list of Business Case Studies business case studies from companies within the Pharmaceutical sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies pharmaceutical case studies

    • AstraZeneca Logo

      AstraZeneca

      • Leading innovation in world healthcare

        This case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market. — Edition 6

    • Roche Logo

      Roche

      • Developing a communications strategy

        This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally. — Edition 6