Business Case Studies by Industry - Sportswear

Below is a list of The Times 100 business case studies from companies within the Sportswear sector of industry. Choose a case study from the lists alongside each company.

The Times 100 sportswear case studies

    • Hi-Tec Sports Logo

      Hi-Tec Sports

      • Using promotion to position a brand

        This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign. — Edition 16

About the sportswear industry

The sportswear industry is one of the most price-competitive markets in the UK. The UK sportswear market comprises sports clothing and footwear. The industry is also divided between items used for sports and activity purposes and for fashion and leisurewear.

In 2010, the UK sportswear market was estimated to be worth £4.5bn at current prices, with sales of clothing making up the majority of the market (72%) compared with footwear (28%). Major players in this market include Hi-Tec Sports and Nike.

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