Business Case Studies by Industry - Telecommunications

The Times 100 telecommunications case studies

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    BT

    • [+] Stakeholders as partners

      This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations. — Edition 16

    • [+] Meeting customers' needs in growth markets - online gaming

      As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers’ need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming. — Edition 9

    • [+] Sustainability, stakeholders and profits

      As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders. — Edition 9

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    Hutchison 3G

    • — Market leadership in the 3G market

      This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership. — Edition 12

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    Motorola

    • — Creating the right marketing mix

      This case study helps students understand the marketing mix including product, price, place and promotion. — Edition 11

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    Vodafone

    • [+] Using technology to improve economies

      This case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets — Edition 14

    • [+] Stakeholders in recycling and re-use

      This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users. — Edition 13

    • [+] Using Business Principles to support ethical communication

      This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders. — Edition 12

    • [+] Cause Marketing - Vodafone's partnership with The National Autistic Society

      This case study helps students understand cause marketing and its role within marketing. — Edition 11

    • [+] Developing and implementing a strategic approach to ethics

      As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change. — Edition 10

    • [+] Superbrand sponsorship

      This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure. — Edition 8

    • — The advantages of sponsorship