As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers’ need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming. — Edition 10
As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders. — Edition 9
This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users. — Edition 13
As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change. — Edition 10
This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure. — Edition 8
This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. — Edition 7
About the telecommunications industry
The telecommunications industry covers an immense assortment of technologies that send information over long distances. The sector relates to businesses which provide these technical services. These range from cable and satellite companies to TV and internet companies.
Radio, television, mobile phones, satellite technology, the internet and telephony are at the centre of the telecommunications sector. The use of digital technologies has made it possible to transmit not just voice but also data in the form of graphic images, sound, and video.
The sector now covers:
Mobile phone operators (Vodafone, 3 and Nokia)
Message communication services (eg e-mail and twitter)
Distributors of cable and pay television (eg Virgin Media, Sky)
Manufacturers of accessories such as earphones, adapters, cables, and Bluetooth products and accessories