Business Case Studies by Industry - Telecommunications

Below is a list of Business Case Studies business case studies from companies within the Telecommunications sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies telecommunications case studies

    • BT Logo

      BT

      • [+] Stakeholders as partners

        This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations. — Edition 16

      • [+] Meeting customers' needs in growth markets - online gaming

        As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers’ need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming. — Edition 10

      • [+] Sustainability, stakeholders and profits

        As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders. — Edition 9

    • Hutchison 3G Logo

      Hutchison 3G

      • Market leadership in the 3G market

        This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership. — Edition 12

    • Lucent Technologies Logo

      Lucent Technologies

    • Motorola Logo

      Motorola

      • Creating the right marketing mix

        This case study helps students understand the marketing mix including product, price, place and promotion. — Edition 11

    • Nokia Logo

      Nokia

    • Vodafone Logo

      Vodafone

      • [+] Using technology to improve economies

        This case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets — Edition 14

      • [+] Stakeholders in recycling and re-use

        This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users. — Edition 13

      • [+] Using Business Principles to support ethical communication

        This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders. — Edition 12

      • [+] Cause Marketing - Vodafone's partnership with The National Autistic Society

        This case study helps students understand cause marketing and its role within marketing. — Edition 11

      • [+] Developing and implementing a strategic approach to ethics

        As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change. — Edition 10

      • [+] Sponsorship and the marketing mix

        This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand. — Edition 9

      • [+] Superbrand sponsorship

        This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure. — Edition 8

      • [+] The advantages of sponsorship

        This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. — Edition 7

About the telecommunications industry

The telecommunications industry covers an immense assortment of technologies that send information over long distances. The sector relates to businesses which provide these technical services. These range from cable and satellite companies to TV and internet companies.

Radio, television, mobile phones, satellite technology, the internet and telephony are at the centre of the telecommunications sector. The use of digital technologies has made it possible to transmit not just voice but also data in the form of graphic images, sound, and video.

The sector now covers:

  • Mobile phone operators (Vodafone, 3 and Nokia)
  • Message communication services (eg e-mail and twitter)
  • Distributors of cable and pay television (eg Virgin Media, Sky)
  • Manufacturers of accessories such as earphones, adapters, cables, and Bluetooth products and accessories