Business Case Studies by Industry - Travel & transport

The Times 100 travel & transport case studies

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    ADtranz

    • [+] A classic solution

      This case study focuses on a transportation joint venture between Adtranz, a manufacturer of railway vehicles and equipment, and Angel Train Contracts, a rolling stock leasing company. — Edition 4

    • [+] Creating a new transport system

      This case study outlines the way in which Adtranz has created the tram of the future, the EUROTRAM, for Strasbourg - the European city lying at the hub of the European Union. — Edition 3

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    Alstom

    • — Achieving a competitive advantage through risk management

      This case study describes how risk management has helped ALSTOM to supply a fleet of high speed tilting trains, maintenance and associated services. — Edition 4

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    Australia

    • — Targeting a market segment

      This case study focuses upon the strategies used by the Australian Tourist Commission to win over segments of tourism and travel business. In particular, it looks at how the ATC has developed a strategy for attracting young travellers to Australia. — Edition 7

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    Eurostar

    • — Calculating and managing risk

      This case study examines how Eurostar proactively manages risk through its business continuity programmes. — Edition 16

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    First Group

    • [+] Investing in safety

      This case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture. — Edition 14

    • [+] Managing external influences

      This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them. — Edition 13

    • [+] Introducing an established brand - bringing Yellow Bus to Britain

      This case study focuses on the Yellow Bus concept and how First is introducing them to the UK. Launching the service in the UK has been made easier by the existing brand recognition and by the strong positive image nurtured through years of exposure in American films and TV series. — Edition 8

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    Go-Ahead

    • — Meeting needs in a competitive sector

      This case study outlines how deregulation, organisational structure and planning can support growth of a company. — Edition 13

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    Great North Eastern Railway

    • — Creating an ultimate travel experience

      This case study looks at the way in which an organisation can make a fundamental change in the way it approaches its business and the processes necessary to translate the ideas on paper into the realities of day-to-day business practice. — Edition 4

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    National Express

    • — Integrated transport: putting policy into practice

      This case study focuses on an integrated transport initiative by National Express Group which is designed to provide customers with a seamless service. — Edition 4

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    Network Rail

    • [+] Managing change through training and development

      This case study examines the role of people in improving the rail network and the British economy. — Edition 17

    • [+] Using PESTEL to design effective strategies

      This case study describes how PESTEL analysis helps Network Rail to respond to changes in its business environment. — Edition 12

    • [+] Critical Path Analysis at Network Rail

      This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources. — Edition 11

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    Railtrack

    • [+] A business case for investing in rail

      This case study sets out the factors Railtrack needed to consider when creating the business case for investing in the railway service. — Edition 4

    • [+] Change since privatisation

      This case study examines the effects of privatisation on the core organisation in the UK railway industry - Railtrack. — Edition 3

    • [+] Assessing a major infrastructure project

      This case study focuses on a recent appraisal of a key infrastructure project involving the West Coast Main Line and examines how such a development could significantly change the competitive position of the railway industry. — Edition 3

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    Singapore Airlines

    • [+] People in organisations

      This case study shows how one large company, Singapore Airlines, organises itself to make the most effective use of its resources, particularly its human and fiscal resources to achieve its organisational goals. — Edition 7

    • [+] Developing a competitive edge

      This case study highlights how SIA is achieving an advantage in the competitive airline industry. — Edition 6

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    United Airlines

    • [+] Responding to a changing external business environment

      As a result of carefully reading the Case Study, students should be able to: appreciate the complexity of a typical organisation’s business environment, understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves, understand the various elements of a SLEPT analysis. — Edition 9

    • [+] Using global segmentation to grow a business

      This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator. — Edition 8

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    Virgin Atlantic

    • — Building an airline through brand values

      This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision. — Edition 3

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    Virgin Trains

    • — Implementing a new vision at Virgin Trains

      This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains. — Edition 15