Business Case Studies by Industry - Travel & transport

The Times 100 travel & transport case studies

• • 

    Eurostar

    • — Calculating and managing risk

      This case study examines how Eurostar proactively manages risk through its business continuity programmes. — Edition 16

  • 

    First Group

    • [+] Investing in safety

      This case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture. — Edition 14

    • [+] Managing external influences

      This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them. — Edition 13

    • [+] Introducing an established brand - bringing Yellow Bus to Britain

      This case study focuses on the Yellow Bus concept and how First is introducing them to the UK. Launching the service in the UK has been made easier by the existing brand recognition and by the strong positive image nurtured through years of exposure in American films and TV series. — Edition 8

  • 

    Go-Ahead

    • — Meeting needs in a competitive sector

      This case study outlines how deregulation, organisational structure and planning can support growth of a company. — Edition 13

  • 

    Network Rail

    • [+] Using PESTEL to design effective strategies

      This case study describes how PESTEL analysis helps Network Rail to respond to changes in its business environment. — Edition 12

    • [+] Critical Path Analysis at Network Rail

      This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources. — Edition 11

  • 

    United Airlines

    • [+] Responding to a changing external business environment

      As a result of carefully reading the Case Study, students should be able to: appreciate the complexity of a typical organisation’s business environment, understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves, understand the various elements of a SLEPT analysis. — Edition 9

    • [+] Using global segmentation to grow a business

      This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator. — Edition 8

  • 

    Virgin Trains

    • — Implementing a new vision at Virgin Trains

      This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains. — Edition 15